We are delighted to announce that Ashley Effinger from our Marketing Department was awarded the Employee of the Month for February 2023. Ashley brings tremendous value to our dealership, as she always goes above and beyond at her job. We thought we’d take this opportunity to give everyone an inside look into why Ashley is so invaluable here at Exclusive Motorcars —not only to hear more about Ashley’s accomplishments but also to give our customers a glimpse of how much effort we put in every day to bring them our signature ‘Exclusive’ cars and experiences. Let’s get started by finding out what makes Ashley unique amongst all the other standout members of our staff.
What is your current job title?
Ashley: Marketing Manager with a strong focus in digital and social media marketing.
What is your favorite aspect about marketing cars?
Ashley: My favorite aspect is the creativity involved with creating content and marketing campaigns. I also enjoy admiring the beautiful luxury pre-owned cars that we sell and watching our happy customers drive off in their dream cars.
What drew you to Exclusive Motorcars originally?
Ashley: I was looking for a local business to share my skills with to help further their brand and overall marketing strategy and Exclusive Motorcars has been the perfect fit!
What is one item you learned in the previous month, whether connected to your industry or not?
Thanks to our fabulous new Internet Sales Manager Fatima, I learned how to use our CRM to send mass emails to our database. I have prior experience with this, but on a different platform so there was a little bit of a learning curve.
What is your definition of success?
Ashley: My definition of success is loving and being passionate about what you do (and being damn good at it!). This combination will always breed success!
Who motivates you?
Ashley: I am motivated from within, but that motivation is also fueled by my children, husband and my mom. I do it for my family, they are EVERYTHING to me.
What is something unique about you (a few fun facts) that few people are aware of?
Ashley: I am an only child, I have 5 children that I birthed all naturally with no pain meds, I own a few ecommerce stores and a publishing company with my husband, you can rob me with a bug (yikes!) and I love smoothies, marketing books and bling bling everything!
What was the most recent book you read?
Ashley: A Car Dealers Guide to Digital Marketing by George Nenni and I read my 1611 King James Bible daily.
What is your favorite pastime?
Ashley: I love playing Badminton and playing board games. I also love to watch boxing.
When was the first concert you ever attended?
Ashley: The first concert I attended was a Wutang concert at Merriweather Post Pavilion back in the 90’s.
What would you eat if you had to eat only one meal every day for the rest of your life?
Ashley: Wagyu Steak with a loaded baked potato and asparagus.
What is one thing you cannot live without?
Ashley: Something that I can’t live without having a positive attitude everyday. I sprinkle positive vibes around like confetti!
What are you most proud of in your career so far?
Ashley: There are several things that I am proud of in my career but as far as Exclusive Motorcars is concerned I am most proud of the success I have had with our social media campaigns (selling cars via influencer campaigns and building our growing audience) and being employee of the month my first month in!
How would you describe our company culture?
Ashley: Our company culture is Exclusive, fun and progressive!
What are your goals for the next few months/years?
Ashley: My goals for the next year are to continue growing the Exclusive Motorcars brand via social media and other marketing methods. Making it a brand that is known both locally and nationally.
What is one thing that you wish people knew about your job?
Ashley: My job is a lot of fun (I get to be on social media all day connecting with our Exclusive Motorcars family!) But most people don’t realize that my job is also VERY analytical. The metrics have to make sense and I’m not just aimlessly scrolling through social media posts all day –I’m working!
What’s the last song you listened to OR what song do you play over and over?
Ashley: The last song that I listened to was Drippin’ by Marcus Rogers (his playlist is in heavy rotation!).
What is your guilty pleasure?
Ashley: My guilty pleasure is binge watching ratchet (bows head) reality tv. But I also love a good documentary (lifts head back up)!
What is your favorite quote?
Ashley: My favorite Quote is a Bible scripture: “I can do all things through Christ who strengthens me.” ~Phillipians 4:13
Ashley Effinger is just one of the many reasons why Exclusive Motorcars is able to bring our customers unique cars and experiences. We are proud to have her as a part of our team and we know that she will continue to be a driving force in making sure that our dealership provides only the best for our valued customers. Are you ready to put your dream car in your driveway? Share your response on IG!